Jacob Fishman is renowned in the neon community but until the recent revival in interest in neon the artist has been satisfied working on large scale fabrication and repair projects. With the resurgence of neon Fishman is enjoying the renewed interest in his own artworks which incorporate pithy phrases associated with an existentialist (and humorous) world view. WYSIWYG and It Is What It Is do express the same kind of forlorn apathy for contemporary life hidden in a jokey motto that everyone gets.